传统与现代
经典与时尚
民族与世界
百年郎酒正以最强势能
面向未来，走向世界
3月5日，郎酒股份总经理汪博炜受邀出席第45届世界广告大会中国品牌盛典。在盛典现场，汪博炜总经理以中英双语的方式，围绕中国「郎」字故事、郎酒的传承与创新、坚守与变革、青花郎「7+20」的时间价值，向海内外品牌代表、专家学者进行热情分享，更诚挚希望郎酒作为中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全世界消费者美好生活。
汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语表达展现在国际舞台，不仅将中国的「经典、传统」与世界的「时尚、现代」无缝接轨，更展现了新一代郎酒人面向未来，走向世界的时代从容与自信。
以下为演讲全文（摘录）：
尊敬的各位来宾,女士们,先生们：
作为郎酒的总经理,今天我非常荣幸能与华为、飞鹤、恒源祥等众多优秀中国品牌一起来到槟城,见证世界广告节的盛典,见证品牌的力量。
Dear Ladies and Gentlemen,Good evening. As the CEO of LANG JIU, it is my honor today to join HUAWEI, FEIHE, HENGYUANXIANG and many other great Chinese brands here, at Penang, in attending this inspiring award ceremony, witnessing the power of brands.
郎酒是一个中国白酒品牌。「郎」字在中华文化中,具有非常美好的寓意。「郎」字等于「男人」,「好男人」。母亲亲切地叫她的儿子「儿郎」,「郎」；妻子亲切地称呼她的丈夫「郎君」,是「郎」；男人走上仕途,为官造福一方百姓,官拜「侍郎」「中郎将」,还是「郎」。所以「郎」是一个沉淀中华文化的美好品牌。我们这一代人有强烈的时代责任与使命,去把「郎」这个品牌越做越好,面向未来,走向世界。
LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」, a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors, we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」, so it will be ready to face the challenges of the future, in a global market.
白酒是一个传统得不能再传统的产业。我们郎酒这家企业,却一直在传承中守正创新。我们传承的是千年工艺,是工匠精神,是时间的价值。同时,我们不断创新。我们首先用世界的眼光来看待白酒,以面向未来的精神来指导工作,我们要让传统的中国白酒走向现代化,更加时尚,最终走向世界。
Baijiu is a very traditional industry. Our company, LANG, has always been upholding traditions while innovating. We inherited traditional craftsmanship, the spirits of artisans, and the value of time. At the same time, we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu, making it more fashionable and ultimately taking it to the world.
具体来说,一座郎酒庄园是郎酒人最大的创新。郎酒,建立起了世界上第一座白酒酒庄,也是世界上唯一一座「大而美」的白酒酒庄。这座庄园占地10平方公里。那里充满了白酒艺术,建筑艺术、文学艺术、陶瓷艺术以及其它跨界的艺术,这些艺术和郎酒的品牌故事紧紧交织在一起。这就是郎酒的匠心独创——郎酒庄园。
Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate, and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor, art of architecture, art of literature, art of ceramic, etc., all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.
今晚,我们各位嘉宾品鉴的是郎酒旗舰产品——青花郎。它是7年的主体基酒,和20年的陈年老酒精心勾调而成。时间的价值尽在这杯酒中。提到白酒,在座的各位很多都会联想到入口时特别突出的香气。而我们青花郎,酒体具有丰富的层次,更多特点在中后段,后味十分醇厚,回味特别悠长。这是独特的郎酒味道。
Tonight, the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front, with the aroma very prominent in the beginning. Our Qing Hua Lang, on the other hand, stands out with flavor hitting towards mid-late stage, leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor, with its smooth long finish. This is the unique flavor of LANG.
今天颁奖（注：指45届世界广告大会中国品牌盛典）的主题是「中国品牌 传递正能量 让世界更美好」。在槟城,我们看到中国和马来西亚越来越频繁的经济文化交流活动。在这些交流活动中,白酒就是连接物。无论是正式的商务交流,还是民间的文化交流,我们都需要通过白酒送去一份礼仪,一份尊重,一份祝福。伴随一带一路的进程,中国和全亚洲,全世界都会有更多的交流,更深的连接。我们希望郎酒能够伴随更多的跨区域,跨国家,跨民族间的交流,为他们送去祝福。我们希望郎酒能够融入全世界更多消费者的美好生活。我们希望郎酒,作为白酒品类的一员,能够加入威士忌、白兰地的众多品牌,一起面向未来,走向世界。
The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang, increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges, we need baijiu to convey etiquette, respect, and blessings. With the progress of the Belt and Road Initiative, countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional, cross-national, and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU, a brand of the baijiu category, can join the ranks of whisky and brandy brands in embarking on a global journey.
我想,这些就是郎酒作为一个中国品牌,能让世界更美好而传递的一点点正能量。
I believe these are the bits of positive energy that LANG, as a Chinese brand, transmits to make the world a better place.
谢谢！
Thank you.
